That's right, you've seen nearly every Instagrammer/hipster millenial rave about it with the above infamous hashtag. It's just all about the same - a casual looking (but we know its all rehearsed) pose in bed with the I-woke-up-like-this facial expression and donning just a pair of ultra comfy Calvin Klein underwear.
For awhile now, the #mycalvins campaign has taken over Instagram and is admirably successful. Up till now there has been over 350,000 posts on Instagram of lean and good-looking young men and women uploading selfies of them in the all famous underwear proudly bearing the name, "Calvin Klein."
Without a doubt, the use of celebrities Justin Bieber and Kendall Jenner (just to name these two) as the new faces of Calvin Klein are what captures the audience's attention, creating a desire for the garments. Most images on Instagram are intimate as influencers proudly boast the Calvin Klein logo waistband. The #MyCalvins campaign led to significant growth on the designer's social media platforms which in turn leads to more sales.
Overall, while I know this campaign has been around since 2014, I still think it it amazing that till this day, the impact of the campaign is still strong and submissions on Instagram with the hashtag still occur nearly every day.
Hope you enjoyed reading my post and I wish you all a good week!
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