For those who don't know what visual merchandising is, it's pretty much the window displays we see as we pass by a store. To the average consumer, this might not mean much, but in the fashion industry, visual merchandising is an extremely important component that we use in order to attract customers into the store. This includes everything from window displays, mannequins, lighting, and the clothing.
Normally, what visual merchandisers display in the windows are the best selling or key items to encourage consumers to come into the store and try or possibly purchase it.
This past weekend, I paid a visit to the Meatpacking District and decided to tour and take photos of some stores window displays and paid attention to the color story. Color is the first feature of a garment that consumers notice so it's important for a retailer's color story to be fluid and appealing. For instance, take a look at the Diane Von Furstenberg store located at 874 Washington Street.
As you can tell, the store is lit lovely with the vibrant colors included in the window displays for Spring 2016. The baby mint blue, warm golden yellow, sky blue, deep pink, tiger lily orange and navy blue were the first colors to stand out as they were put out and displayed behind the clothes to attract customers to stop and look.
They certainly add pops of colors to the garments, which consist of a cream colored long sleeved dress with gold detailing; a black fur coat and skirt; a black ruffle top paired with a skirt with floral detailing; a black V-neck dress with gold detailing.
The collection's new handbags were also displayed and I like how the store displayed various colors such as the orange bag and the purple bag. Again, they add nice pop of color to the neutral garments. I love how the colors in the window display exude spring and newness which is a refreshing transition from this cold winter. I feel that the colors are bold and attractive yet not too overwhelming for the DVF customer!
Thank you for reading this week's post!
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